Golfing giants inspire Reflo collection launch

A sportswear collaboration is celebrating golfing legends with a new limited-edition collection inspired by myth and ambition.

Sustainable performancewear brand Reflo has teamed up with The R&A to launch the Giant’s Capsule collection ahead of The 153rd Open, at Royal Portrush, in Northern Ireland. 

Reflo ambassador and England men’s football captain Harry Kane fronts the campaign, which features original content pieces filmed along the dramatic Northern Irish coastline. 

Rory MacFadyen, co-founder of Reflo, said: “The Open isn’t just a golf tournament; it's where legends are made. 

“We’re delighted to be working alongside The Open and look forward to activating the partnership throughout tournament week, bringing the collection to life where history, myth and sport collide.” 

Matt Tomlinson, head of retail, merchandise and licensing at The R&A, which organises The Open, added: “It is very exciting for us to welcome Reflo as an official licensee of The Open.  

“Our shared commitment to sustainability when considering product ranges, coupled with a natural desire to tell stories through merchandise, have helped us create an incredibly exciting, limited-edition collection for our fans this summer.”

Want your business, product or service to be seen regionally and nationally? Bdaily helps you get your story in front of the right audience, every day. Find out how Bdaily can help →

Join more than 55,000 subscribers by signing up to our daily bulletin each morning here.