Wild PR takes on nursery brand brief

A PR agency is helping a nursery brand boost visibility and growth across the UK.

Ickle Bubba has appointed Huddersfield-headquartered Wild PR to support its expansion with an SEO-led communications strategy. 

The baby product company, founded in 2013, is known for its travel systems, strollers and nursery furniture.

Wild PR says it will focus on driving online visibility and brand awareness, using digital PR techniques and content informed by search data to meet Ickle Bubba’s growth ambitions. 

It will also spotlight the brand’s charitable partnership with the Baby Bank Alliance, which supports families in need.

Katrina Cliffe, managing director of Wild PR, which counts the likes of Clearview, Specialist Glass Products, Think Group and Heald among its clients, said: “We aim to cement Ickle Bubba’s reputation as a go-to resource for parents and expectant families, offering value beyond products by highlighting insight-led stories, expert advice and topical commentary on parenting and baby trends.

“We look forward to helping the brand build on its ongoing success and working together to achieve its goals.”

Emma Scorah, marketing and digital director at Ickle Bubba, added: “We’re delighted to announce our partnership with Wild PR. 

“The team’s expertise, backed by SEO insights, aligns perfectly with our vision for the future. 

“We’re confident this data-led approach will amplify our marketing efforts, drive meaningful results and help us reach and build trust among our target audience.”

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