Wild PR takes on nursery brand brief

A Yorkshire-based PR agency is helping a fast-growing nursery brand boost visibility and growth across the UK.

Ickle Bubba has appointed Huddersfield-headquartered Wild PR to support its expansion with a bespoke, SEO-led communications strategy. 

The baby product company, founded in 2013, has become known for its affordable and stylish travel systems, strollers and nursery furniture, having recently added a baby carrier to its expanding range.

Wild PR say they will focus on driving online visibility and brand awareness, using digital PR techniques and content informed by search data to meet Ickle Bubba’s growth ambitions. 

They will also spotlight the brand’s charitable partnership with the Baby Bank Alliance, which supports families in need.

Katrina Cliffe, managing director of Wild PR, which counts the likes of Clearview, Specialist Glass Products, Think Group, and Heald among its list of clients, said: “We aim to cement Ickle Bubba’s reputation as a go-to resource for parents and expectant families, offering value beyond products, and instead, highlighting insight-led stories, expert advice, and topical commentary on parenting and baby trends.

“The team is delighted to have Ickle Bubba on board. 

“We look forward to helping the brand build on its ongoing success and working together to achieve its goals.”

Emma Scorah, marketing and digital director at Ickle Bubba, added: “We’re delighted to announce our partnership with Wild PR. 

“The team’s expertise, backed by SEO insights, aligns perfectly with our vision for the future. 

“We’re confident that this data-led approach will amplify our marketing efforts, drive meaningful results, and help us reach and build trust among our target audience.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →