Fourth Wall appoints head of marketing

Tech-led fan engagement firm Fourth Wall has named Laura Pioli as head of marketing and social engagement strategies.

In this newly created role, Laura will oversee marketing across Fourth Wall and its technology arm Alloc8, aiming to deepen brand experiences for their clients.

Laura brings a decade of experience working with top sports brands like IMG, McLaren, Chelsea FC, Manchester United and Serie A. 

She holds a degree in journalism and a masters in media and marketing.

Based in Cambridge, Laura will soon relocate to Merseyside to work from Fourth Wall’s Bromborough and Liverpool offices.

Laura said: “Fourth Wall is a fast-growing and extremely interesting tech-led sports businesses with a raft of exciting clients. 

“I’m looking forward to working with each of our partners to develop strategies that build deep connections between fans and the client brand. 

“Our goal is to expand their reach into new territories and ensure global supporters feel part of the community, fostering real two-way dialogue that drives brand loyalty and long-term engagement.

“Most sporting organisations have hugely passionate internal teams who know their industries inside out, and live and breathe sport every day. 

“We help them by becoming an extension of their team, arming them with technology to create higher levels of engagement, and providing services to support in the acquisition, management and retention of fans across all club channels. 

“We’re here to bridge the gap, harness passion and combine expertise to deliver initiatives that add measurable value and drive meaningful outcomes.”

Fourth Wall supports over 50 sports clubs and federations worldwide, offering technology-driven fan engagement and venue control through Alloc8.

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