Smith names new creative director

West Yorkshire brand agency Smith has appointed Tom Peet as its new creative director.

Tom joins after 15 years in agency roles, most recently as creative lead at The Cafeteria in Sheffield.

He brings experience across strategy, brand and communications, having worked with organisations including Sheffield Theatres, The Wildlife Trust and Weston Park Cancer Charity.

At Smith, he will lead the creative team and oversee design output across brand and digital projects.

Tom said: “Joining Smith marks an exciting new chapter for me. 

“The team’s work and expertise have already made a real impact on businesses in the region. 

“I’m here to build on that – delivering creative that leaves a lasting mark and helps our clients stand out where it matters most.”

Tom’s appointment follows a period of growth for the agency and an expanding client base.

Oli Smith, founder and managing director at Smith, added: “Tom’s appointment marks a pivotal milestone for the agency as we embark on the next phase of our growth.

“His vast agency experience across a range of sectors will be invaluable in shaping Smith’s creative direction and output. 

“This new leadership role will nurture the talent in our team while providing more strategic creative leadership to ensure we achieve our mission of transforming every business we work with.”

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