Propaganda cooks up new look for Delivita

A creative agency has helped reposition a growing outdoor cooking company with a bold new identity to reflect changing consumer lifestyles.

Leeds-based Propaganda Brand Consultancy has delivered a full rebrand for Delivita, the hand-crafted pizza oven specialist. 

The work comes as demand for outdoor food and leisure continues to rise, driven by consumer interest in simplicity, community and time spent offline.

Developed through Propaganda’s Brand Discovery™ process, the new identity highlights Delivita’s focus on authenticity and craft in a market increasingly dominated by complex, high-tech options.

Bosses say the brand direction is designed to resonate with people who value real-world connections, placing emphasis on good food, great company and time spent in nature over gadgets.

They add the refresh includes a new visual identity, tone of voice, website and branded merchandise, positioning Delivita as a champion of simple, joyful, outdoor cooking experiences.

Tom Fowler, consulting director at Propaganda, said: “This rebrand is about stripping everything back to what makes Delivita great – connection, simplicity and joyful moments with the people you love. 

“The outdoor cooking space is ripe for disruption, and with this new positioning, Delivita is perfectly placed to lead a more simpler and more approach to outdoor cooking.”

Alex Shannon, managing director at Delivita, added: “Propaganda helped us rediscover the soul of our brand – giving us the clarity and confidence to stand out in a crowded market. 

“The team helped us unlock what Delivita really stands for: reconnecting with people, nature and good food. 

“We’re not just selling ovens anymore; we’re championing a lifestyle. 

“This is more than just a new look for us, it’s Delivita stepping into our real purpose and embracing what really matters.”

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