Messages of support to go the distance

A rail operator is adding an extra spark to this year’s Great North Run by helping supporters send good luck messages to runners.

Newcastle-based Lumo is inviting families and friends to submit personalised notes of encouragement, which will be broadcast on digital screens along the 13.1-mile route from Newcastle to South Shields on Sunday, September 7. 

The initiative, now in its second year, aims to give runners a motivational boost as they take on the world’s biggest half marathon.

And in a new twist for 2025, one runner featured on the screens will also be chosen at random to receive a special VIP experience in recognition of their efforts.

Khalid Amin, head of marketing at Lumo, said: “We were thrilled to hear that this initiative spurred on so many runners last year, so it’s a pleasure to make it even bigger and better this year. 

“This is going to be a moment that really brings our part of the world together, with friends and family welcomed to share their messages of encouragement for those taking part.

“As a company that’s proudly based here in Newcastle, we can’t wait to support everyone taking on this brilliant challenge on the big day.” 

The project is delivered in partnership with Smart Outdoor, part of the Smart Media Group, which is providing prime display spots including the Tyne Bridge, Whitemare Pool and South Shields seafront.

Mark Clancey, chief commercial officer of the Smart Media Group, added: “We’re delighted to once again be working in partnership with the team at Lumo on such a positive initiative. 

“The Great North Run is one of the most iconic events in the world, raising a huge amount for great causes. 

“The good luck messages and recognition whilst on the run is an amazing gesture and one I’m sure the runners themselves will appreciate.” 

Bethany Forbister was one of those who was surprised with a special message as she ran the Great North Run last year, which she said really spurred her on.

She said: “Taking on the run was no easy challenge, but seeing the message of support in front of me as I made my way through the 13.1 miles gave me the boost I needed. 

“I’d definitely encourage everyone to send in their messages this year, it will make a huge difference to those taking part in the Great North Run.”  

You can send your messages in here.  

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