Zebra Growth appoints international advisory board

Edinburgh-based regenerative marketing consultancy Zebra Growth has strengthened its leadership with the appointment of an international advisory board. 

The move supports the company’s three-year business plan and its mission to help purpose-driven organisations grow while staying true to their values.

The board brings together six leaders from across the UK, Europe, Africa and North America, including Simon Farrell, Ashanti Kunene, Juho Makkonen, Alisha Morris, Anuradha Chugh and Jonathan Eade. 

Their expertise spans conscious branding, purpose-led business, impact investment and sustainable consultancy, reflecting Zebra Growth’s commitment to advancing the regenerative business movement.

Edinburgh-based Simon, a conscious brand strategist and former co-owner and managing director of award-winning Scottish design consultancy Tayburn, said: “In my agency life I worked with big brands such as Heineken, Standard Life and Royal Bank of Scotland, and in 2017 I took that experience into a new direction, helping purpose-driven businesses harness brand and marketing as a powerful force for good.

“I believe the future of business lies in creating genuine value for people and planet. 

“That’s why I’ve been so inspired by what Lee, Moh and the Zebra Growth team are doing. 

“They are pioneering a new approach where marketing becomes the engine of positive impact rather than a manipulative tactic to sell more stuff. 

“I love the idea that marketing can be used to celebrate businesses that are bringing good into the world and amplifying their message to create ripple effects of change.

“The Zebra Growth board advisor team is a remarkable group of people and together I see there is real enthusiasm to make brand and marketing a transformative force for good. 

“When you’re creating genuine, thoughtful value for people, marketing becomes a powerful tool for education and inspiration, helping people discover solutions that benefit both them and the world around them.

“There are exciting times ahead. 

“My goal is to support Zebra Growth embedding regenerative marketing principles into the DNA of everyday business and making this the new standard of business growth – woven into how every business naturally operates.”

Since its launch five years ago, Zebra Growth has supported over 400 impact organisations and trained more than 2000 marketers globally. 

Managing director Lee Fitzpatrick says the new board will help the company increase its influence and demonstrate how marketing can drive meaningful change.

He added: “This board brings together visionary practitioners united by a shared commitment to shifting away from ‘business as usual’ and imagining a more balanced approach.

“Marketing has long been a tool that has been misused but through our work over the past five years I have seen the capacity for marketers to be stewards of positive change in creating a regenerative and fair future.

“Over the next three years, we will strengthen our consultancy, launch our education business model and raise aligned finance that safeguards our long-term sustainability.

“We want to be a prime example of how marketing can be done in a different way and show that businesses which are focused on more than just endless profit, can still be successful.”

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