TUTTI brings effortless style to North Shields

A North East lifestyle brand has launched its first womenswear range in a new concept store.

North Shields-based TUTTI unveiled ‘The Edit’ last Saturday (September 13), marking its expansion into fashion. 

Founder Kate Rose collaborated with designer Amy Whitfield to create the collection, which is available exclusively at TUTTI’s Harbour House store.

‘The Edit’ presents versatile pieces for the modern woman, combining timeless silhouettes with clean lines.

Pieces include sets, tailored trousers, textured knits, crisp shirts, and standout items such as a suede blazer and drawstring bag.

Fabrics include wool cashmere, suede, pure cotton and denim, in neutral shades of white, camel, navy,and chocolate brown. 

Each piece is designed to transition seamlessly from the office to social events, yoga classes, or lunch dates. 

The collection complements TUTTI’s existing jewellery and accessories range, offering a complete lifestyle brand experience under one roof.

Kate said: “The Edit is all about accessible luxury and is a love letter to everyday confidence and how women dress now. 

“I wanted to create a capsule collection that the modern TUTTI woman could wear on repeat all the way from Monday morning to Sunday markets, with beautiful pieces that make dressing the easiest part of the day.”

The new TUTTI concept store at Harbour House on Little Bedford Street is now open to the public, inviting local fashion lovers to explore the curated collection and watch the designers at work in the studio.

Kate added: “I’m thrilled to see our concept store finally open its doors and can’t wait to be able to let our customers experience our first fashion collection for themselves. 

“We wanted to let our local fans be the first to experience our fashion collection and talk to our designers about what they’d like to see from us next.”

Harbour House, part of North Shields’ regeneration, is home to creative businesses including a yoga studio, artisan bakery, florist and restaurant. 

To learn more about the new creative hub and North Shields couple Skye-Alexander Ferry and Amy-bosé Wilson, who have transformed the former indoor market, read their interview in the latest publication of our sister publication, N, here.

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