The value of the personal touch in a digital world

With online exposure at an all-time high, face-to-face engagement has never been more important, especially in the retail and hospitality worlds. Here, John Marshall, operations director at Wenningdale Escapes and Riverside Caravan Park, based near Lancaster, tells Bdaily how the personal touch – delivered through events such as open days – remains a winning strategy

We’ve always been a people-first business.

For us, it’s not just about selling a holiday home or caravan; it’s about creating lasting relationships and helping families find somewhere they can make memories.

That’s why open days are so important.

They give people the chance to meet us face-to-face, see how we work and experience our family-first approach in action.

An open day is the perfect opportunity for visitors to bring all their questions, big or small, and take advantage of our expertise.

Loving the location

Our location is one of our biggest assets, and it really comes alive when people visit in person.

We’re surrounded by some of the UK’s most beautiful walking routes and within easy reach of charming local towns.

An open day lets visitors imagine how they might spend their time here.

An efficient and real-life approach

An open day is actually one of the most efficient ways for people to get all the information they need in one visit.

Rather than weeks of emails or calls, visitors can view the site, speak with the right people, and even take advantage of offers available only on the day.

It saves time and gives people confidence in their decision.

Cost-effective for a business

Open days are cost-effective and authentic.

Instead of spending a big part of our budget on advertising, we engage directly with people.

A positive experience stays with them far longer than an advert ever could – and they often go home and recommend us to friends and family.

What about the wider industry?

Open days help the whole tourism and caravan sector.

They strengthen ties with suppliers, support local businesses and encourage more visitors to the area.

When one site thrives, the community around it benefits too — and that’s a win for everyone.

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →