fulfilmentcrowd strengthens leadership team

fulfilmentcrowd, the global tech-driven fulfilment provider based in Chorley, Lancashire, has appointed Toby Phelps as chief revenue officer.

Following Palatine Private Equity’s majority stake acquisition in May 2025, the firm identified its sales engine as a key growth driver. 

Reporting to chief executive Lee Thompson, Toby will lead the commercial function, overseeing sales, account management and marketing, driving planned growth across all territories.

Toby joins from Totara, where he was chief commercial officer, leading commercial strategy and revenue across EMEA and APAC. 

He has also held senior commercial roles at tech scale-ups including Attest, Reputation, Uberall and Hitwise, consistently delivering double-digit ARR growth and building high-performing revenue teams.

Toby said: “I was hugely impressed by the vision and mission of fulfilmentcrowd as an innovative, tech driven global fulfilment provider – helping high growth omnichannel brands turbocharge their international sales. 

“I’m looking forward to working closely with our clients, partners and internal teams to shape the next stage of fulfilmentcrowd’s journey.”

With fulfilment centres across the UK, EU, US and Australia, fulfilmentcrowd processes over one million parcels annually, providing scalable logistics solutions and end-to-end visibility for eCommerce clients, supporting global growth with operational efficiency.

Lee Thompson, chief executive at fulfilmentcrowd, added: “With ten plus years’ experience leading and scaling commercial teams within VC and PE-backed technology and SaaS businesses, Toby has a proven track record of success in B2B SaaS companies and broad experience across all commercial disciplines, making him a great cultural fit for the business. 

“As fulfilmentcrowd continues to scale its international presence and strategic partnerships with omnichannel brands, his key goals will include building out all aspects of the revenue engine, enhancing processes, delivering a people plan and investing for growth.

“Our immediate priority is to beat FY26 budget and customer growth and new logo targets. 

“On a strategic level, professional development of the team, investment in tooling and acceleration of marketing initiatives will enable the business to outperform plan.”

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