Principles welcomes senior creative back

Leeds-based communications agency Principles has welcomed Nasos Raptis back as senior creative.

He joins from Harrogate’s The Lift Agency, where he spent three years leading creatively driven campaigns for household names including Red Bull, Arsenal FC and Mercedes F1.

Having previously spent three years at Principles, Nasos’ return marks the third team member to rejoin the agency.

Other boomerang employees include account director Jorden Sweet, who returned in 2024 after 12 months at brand and shopper agency FPP, as well as strategy director Ben Norman, who rejoined in 2023.

Principles credits its record business performance over the past two years for attracting returning talent, with senior hires forming a key part of its strategy to achieve ambitious five-year growth targets.

Agency owner Mike Hackett said: “I’m so pleased to welcome Nasos back to the Principles family. 

“It’s the highest compliment when talented creatives choose to come back and continue their career with us.

“I’m proud of our team retention rate right now, only one person has left us in the past year, which is a five per cent turnover – a far cry from the ad industry’s 24 per cent average. 

“Our culture has always been built on trust and transparency, and we’re proud to offer a working environment where people want to stay – and come back to.

“It’s been two years since we implemented our ‘four for five’ policy – a four-day working week, to maximise the work/life balance of the entire team.  

“The numbers speak for themselves.”

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