Ashington businesses click with digital success

Businesses in Ashington have boosted their digital confidence after completing a programme designed to help them modernise, grow and compete online.

Delivered by Northumberland County Council and funded by the Government through the UK Shared Prosperity Fund, the Accelerate Ashington initiative has supported 73 digital transformation projects across the town, helping firms strengthen their online presence, engage new audiences and embrace digital innovation.

The programme included 24 website design and development projects, 44 digital marketing campaigns and five digital audits. 

It also offered start-up support through a series of online and in-person workshops covering business planning, finance, marketing and sales.

From creative studios to manufacturers and professional service firms, a wide range of local enterprises have benefited from tailored guidance and practical digital tools. 

The initiative aimed to help businesses adapt to changing customer expectations and take advantage of opportunities in the growing digital economy.

Programme manager Andrew Plant said: “Accelerate Ashington has been a fantastic engaging journey. 

“Seeing the positive impact on local businesses has truly demonstrated the value of focused digital support. 

“This programme leaves a legacy of innovation, growth, and digital confidence in our community.”

Local businesses have also shared their experiences and the difference the programme has made. 

Fay Nyberg, of Inspired Product Design, said: “We needed to create a unique idea and build a customer base. 

“The support from Accelerate Ashington gave us the tools and confidence to do that.”

Chris Nelson, of Custom Oil Drums, added: “The programme helped us raise brand awareness and reach customers who wouldn’t have found us before. 

“It’s made a huge difference to how we present our business.”

Staff at Nurtch Coffee House added: “Before joining Accelerate Ashington, creating a website felt impossible – it was a barrier to growth. 

“Now we have a platform that truly reflects who we are and what we bring to our community.”

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