Bradford Bulls charge forward with new look

A rugby league club is stepping into a bold new era with a “more confident, aggressive and defiant” look.

Bradford Bulls have unveiled a fresh logo, replacing its 30-year-old emblem as part of a full rebrand ahead of the 2026 Betfred Super League season. 

The redesigned identity retains key elements of the club’s history, including its iconic V, colours and curved structure, while introducing a dynamic bullhorn font, rugby-ball-inspired shoulders and four stars representing its Super League titles. 

The new branding will appear across all club materials, with merchandise and the updated kit available online and in stores this month.

Jason Hirst, chief executive at Bradford Bulls, said: “Rejoining the Betfred Super League 2026 and full-time professionalism heralds another new era for our great club. 

“There are striking similarities to 30-years ago when Super League, professional summer Rugby League and Bradford Bulls were all born.

“Today’s changes, whilst not as seismic as our name change in 1996, are nevertheless an important day in our club’s history. 

“Our new club crest perfectly captures the direction of the future Bradford Bulls. 

“It’s more confident, aggressive and defiant, which is exactly the philosophy and approach we’ll be taking into Super League, both on the field and off it, in terms of our marketing and media approach. 

“Whilst we have the same heart, the same pride, we’re also coming back as a different beast.

“Everyone in UK Rugby League has an opinion on Bradford Bulls. 

“That’s fine, you’re entitled to one. 

“To all our loyal fans, let’s embrace our next collective challenge and hit Super League full on, with numbers, colour, noise and passion. 

“Loved, hated, or adored, but never ignored – RUN with the Bulls!”

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