Glasgow-based marketing leader joins The Marketing Centre

The Marketing Centre has appointed Vivienne Maclaren to its team of part-time chief marketing officers (CMOs), strengthening its presence in Scotland.

Based near Glasgow, Vivienne brings more than 20 years of strategic marketing experience across major brands and high-growth businesses. 

Her career spans agency leadership and client-side roles, including founding a digital agency in Edinburgh and leading marketing for a SaaS company that achieved a £1.1 billion investment in 2022.

Vivienne’s experience covers energy, technology and consumer goods sectors, with a focus on mentoring teams and embedding marketing as a core business function. 

She joins The Marketing Centre’s growing network of over 90 CMOs, which supports more than 150 SMEs across the UK.

Vivienne said: “I’ve always been passionate about digital marketing and its power to drive real business growth.

“Joining The Marketing Centre allows me to work with a variety of businesses, helping them unlock their potential through strategic marketing. 

“The flexibility, community and shared expertise here are second to none.

“Marketing isn’t fluff - it’s fundamental. 

“Whether it’s a startup or a global enterprise, the principles remain the same: understand your audience, deliver value and measure impact.”

Lucy Hogarth, founder of The Marketing Centre, added: “Her depth of experience and proven ability to drive business growth make her a fantastic addition to our team in Scotland. 

“At The Marketing Centre, we’re passionate about helping businesses achieve real results through strategic marketing, and Vivienne embodies that mission perfectly.”

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