Platform hits bullseye with Luke Littler partnership

A global trading platform has hit the bullseye with a darts star deal.

Tradeify has unveiled world number one Luke Littler as a brand ambassador.

Bosses say the “multi-year collaboration” marks the brand’s first-ever investment in sport.

They add it will promote the company’s ‘champion mindset’ campaign, which celebrates the characteristics needed to succeed at the top level of competitive action.

Under the terms of the deal, Tradeify’s branding will appear on the back of world champion Littler’s playing shirt.

Brett Simberkoff, Tradeify founder and chief executive, said: “We’ve been captivated by Luke’s story, and can’t wait to join him on the next phase of his journey.

“This partnership is the perfect platform to launch our ‘champion mindset’ campaign and help more people understand the approach that drives success in trading and sport.”

Luke added: “I’m really excited to partner with Tradeify.

“I’m looking forward to working with the brand and achieving big things together.”

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