1. Tracy Brabin_The Producing Academy at Bradford College.jpeg
Tracy Brabin, mayor of West Yorkshire, at Bradford College's new The Producing Academy

College unveils space for creative growth

A new Yorkshire training hub is set to support the region’s rapidly expanding creative industries.

Bradford College has launched The Producing Academy, a dedicated skills centre designed to nurture the next generation of creative talent across West Yorkshire. 

Officials say the initiative aims to equip students with the specialist knowledge needed to meet growing demand in one of the UK’s fastest-growing creative economies.

The Academy spans music production, broadcasting, digital storytelling, fashion, photography, eSports and games development, providing industry-aligned training that reflects widening skills gaps across the sector. 

It sits alongside the College’s School of Arts and will complement the BRIT School North when it opens in the coming years.

Sarah Towan, Bradford College vice principal – recruitment and communication, said: “The Producing Academy at Bradford College is designed for the filmmakers behind the lens, the sound engineers shaping future music, the journalists and content creators changing society, and the innovators in fashion, photography, gaming, and digital arts. 

“Bringing all these disciplines together under one roof, the Academy launches as Bradford’s creative energy remains in the national spotlight following the success of Bradford 2025 UK City of Culture.

“Through cutting-edge courses in producing, content creating, digital storytelling, entrepreneurship and influencer culture, we’re building the next generation of CreateTechs backed by some of the biggest brands in the content industry. 

“We’re not just teaching skills – we’re opening doors. 

“Our students will gain real-world experience, industry mentorship, and progress to organisations that are leading a multi-billion-pound industry.”

Officially opened by Tracy Brabin, mayor of West Yorkshire, at a special event in the David Hockney Building, the new space welcomed cultural, entertainment and sports representatives from across the region. 

Its launch comes as West Yorkshire unveils ambitious plans to grow its creative economy from £2.2 billion to £4.1 billion by 2035, creating up to 50,000 jobs.

Mayor Brabin added: “There’s so much talent and ambition in West Yorkshire, and Bradford’s year in the spotlight as UK City of Culture is inspiring the next generation. 

“I’m thrilled that this new academy will help more creatives to unleash their potential in a stronger, brighter region that works for all.”

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