Cooper Parry expands with Embracent deal

A professional services firm has expanded with a takeover.

Cooper Parry has bought Embracent.

Bosses say the move for the technology consultancy strengthens Cooper Parry’s ambitions to create a “single, scalable powerhouse.”

Under the terms of the deal, Embracent has joined the Cooper Parry Digital division.

Operating from cities including Birmingham, Leeds, Glasgow, Manchester and London, Cooper Parry provides services across areas such as audit, tax, wealth management and restructuring.

Founded in 2015, London-based Embracent uses technology to help clients including Unite, Cranswick, Rexel and Sir Robert McAlpine improve operations.

Asif Ahmed, Cooper Parry Digital managing director, said: “Bringing Embracent on board is a key addition to our creation of a best-in-class digital consultancy for the mid-market.

“What it is delivering in the digital transformation space perfectly complements our digital pillars.”

Mark Lockton, Embracent co-founder and chief executive, added: “Cooper Parry shares similar values to us – putting people first, building trusted partnerships and focusing on meaningful outcomes.

“This partnership means we’ll strengthen our ability to innovate, scale and continue delivering exceptional results for organisations.”

The agreement marks Cooper Parry’s seventh deal since partnering with New York-based Lee Equity Partners earlier this year.

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