O.agency celebrates milestone with award win

A North East marketing agency is celebrating a landmark year with fresh industry recognition and renewed momentum.

Newcastle-headquartered O.agency has been named ‘Large North East Agency of the Year’ at the North East Marketing Awards, rounding off its 20th anniversary with one of the ceremony’s top accolades. 

The business also secured Best Campaign (over £50,000) for its work on Darlington Building Society’s ‘We Did That’ brand campaign, which generated more than £19 million in new savings deposits.

Acting as lead creative, communications and activation agency, O.agency brought together regional partners including Waterfall, SD Advertising, Route and MMC Research to deliver the multi-channel campaign.

Judges praised the agency for a standout year, highlighting the launch of its Original Thinking services, sustained client success and two decades of contribution to the region’s marketing sector.

They also recognised the impact of O.agency’s GrOw youth programme, which links students, educators and industry professionals to offer real-world learning and mentoring opportunities across the North East’s creative industries.

Kirsty Ostell, managing director of O.agency, said: “We were taken aback to win this award in such stellar company in the category, and our team is bursting with pride to see our approach to long term client success, sustainable business growth and the impact we make in our home region impressed the judges enough to award us Best Agency. 

“Supporting the North East has been woven into our DNA for 20 years, we’ve been committed to helping homegrown brands and businesses succeed, attracting visitors to our region, making the creative industry inspiring for young people and creating a special workplace culture. 

“In this milestone year, we set out to do as much as we could to support our clients in changing times, to make budgets work hard with big ideas and give as much time and opportunity as possible young people entering this industry, at a time when they needed it most, and we’re really proud of what we have achieved together over the last 12 months.”

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