Left to right, Alex McWhirter and George Widdows, Finance Yorkshire; Martin Oliver and Adam Bennett, Sticks & Glass; and Jasnam Ghudhail, Finance Yorkshire.jpg
Pictured, from left to right, are Alex McWhirter and George Widdows, from Finance Yorkshire; Martin Oliver and Adam Bennett, from Sticks & Glass; and Jasnam Ghudhail, from Finance Yorkshire

Sticks & Glass expands broadcast arm

A Leeds-based media production company is scaling up its operations after securing growth funding to support new contracts and expand its workforce in the broadcast sector.

Sticks & Glass has received a £250,000 investment from Finance Yorkshire’s growth fund, enabling the business to recruit experienced production staff and strengthen its live broadcasting capabilities. 

Founded in 2018 by Adam Bennett and Martin Oliver, Sticks & Glass specialises in production, post-production and live broadcast services. 

The company works with a range of clients, including Yorkshire-based independent production companies and provides access to advanced finishing facilities in Leeds. 

Its client list includes major broadcasters such as the BBC and Channel 4.

Bosses say the funding will support delivery of a newly secured three-year contract as host broadcaster for the Women’s Super League 2, marking a significant step forward for the company’s sports broadcasting offer.

Adam said: “When Channel 4 moved to Leeds we decided to turbo charge the business and build a world class post-production facility in the city to secure the work we wanted.

“We are in a unique position in the market, offering production, post-production and live broadcasting expertise and facilities.

“Finance Yorkshire’s investment has come at a great time for us and enables us to make senior hires to grow the business.”

The deal forms part of Finance Yorkshire’s wider programme to support small and medium-sized enterprises across the region, helping businesses scale, create jobs and attract further private sector investment across Yorkshire and the Humber.

Finance Yorkshire chief executive Alex McWhirter added: “The creative and digital media industry in Yorkshire is thriving and Finance Yorkshire is pleased to support Sticks & Glass in cementing its place in the sector as a leader in production and post-production services through this investment.

“The winning of the WSL2 contract marks a new chapter for the company, providing other opportunities for live broadcasting across sport, entertainment and factual programming.”

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