GBM Group appoints marketing director

Media group GBM Group has strengthened its senior leadership team with the appointment of Michaela Marson as director of marketing and commercial strategy.

Michaela joins the business with more than 16 years’ experience across the media industry, having held senior roles at organisations including The Times, Omnicom and LADbible Group. 

Her background includes working with major global brands such as Warner Bros, Porsche, John Lewis and Diageo.

In her new role, Michaela will support GBM Group’s short and long-term growth ambitions, with responsibility spanning marketing initiatives, commercial strategy and client-facing leadership. 

She brings a blend of expertise across brand partnerships, business development, social media and strategic planning.

Michaela said: “I was thrilled when George approached me to join GBM Group. 

“What sets this business apart is their incredible operating model that expertly combines the scale of a social publisher with the strategic expertise of a social agency. 

“Their USP is the ability to make brands culturally relevant through 100 per cent organic reach, not paid media. 

“This success is powered by young, ambitious, social-native creators who have already grown their meme-based community to over 15 million followers, enabling GBM Group produce brilliant, high-impact client work. 

“George’s vision is vast, and I’m eager to leverage my experience to accelerate their mission and drive new campaign success.”

Michaela’s appointment reflects GBM Group’s continued focus on strengthening its commercial and marketing capability as it builds its offer and client relationships.

George Bacon, founder and chief executive of GBM Group, added: “Michaela brings a level of commercial and strategic experience that will play a huge role in our next stage of growth. 

“She understands both the pace of social and the needs of modern brands, and her perspective will strengthen how we scale, operate and deliver for clients. 

“I’m excited to have her on board and to see the impact she will make across the business.”

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