The SEO Works promotes senior leaders

Sheffield-based digital growth agency The SEO Works has announced two senior leadership promotions as it looks to support continued growth.

Paul Friend has been appointed operations director, moving from his previous role as head of SEO. 

He will focus on service delivery, client retention and operational efficiency across the agency, working closely with department heads to support long-term performance.

Paul said: “I'm delighted to be taking on the role of operations director. 

“My role will focus on supporting our amazing department heads and wider team to optimise delivery and retention, ensuring we maintain the high-quality service our clients expect, whilst staying true to our values as an employee-owned business.”

Elliot Stanion has been promoted to head of SEO and will lead the agency’s 50-strong SEO team, building on the foundations established in recent years.

Elliot added: “I'm ecstatic to be taking over the role of head of SEO – given how much experience and talent we have within the department, it is a real honour for me. 

“It’s really exciting to be in a position where I can nurture and develop the SEO team. 

“I'm looking forward to expanding on our impressive record of delivering digital growth to our clients.”

The changes follow a period of strong growth for The SEO Works, including its transition to an employee-owned business in 2025, and form part of the agency’s wider plans to strengthen leadership and future-proof the company.

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