Verdant Parks refreshes brand and estates

A regional holiday park operator is investing heavily in its estates and identity as it prepares for a strong year ahead across Scotland and the North East.

Verdant Parks is pressing ahead with more than £5 million of investment across its 11-strong portfolio, alongside a brand refresh designed to give each park a clearer individual identity while retaining a consistent look and feel. 

The updated branding, now live across its digital and outdoor channels, puts local heritage, landscape and community at the heart of each site’s offer.

Alongside the rebrand, the operator is committing £2 million to upgrading its accommodation, introducing 75 new lodges, holiday homes and caravans this spring. 

This includes its first neurodivergent-friendly caravan, launching at Riverside Wooler in Northumberland, designed with specialist features and supported by tailored staff training. 

New four-bed lodges will also be introduced at the park, while Thurston Manor will welcome high-end S-Pod glamping-style accommodation.

A further £1.6 million is being invested in food and drink venues across Verdant’s portfolio. 

Heather View, in Weardale, will relaunch its hospitality offer as The Curious Grouse, while Riverside Wooler is set to open The Canny Owl, featuring a restaurant, bar, leisure facilities and upgraded swimming pool with new sauna and plunge pool.

With many parks now operating year-round, bosses say the investment positions the company well for 2026, offering greater choice for guests, holiday homeowners and local communities alike.

Mike Wilmot, chief executive of Verdant Parks, said: “This is a really exciting time for Verdant Parks as we go live with our brand refresh and invest in the facilities and accommodation on our fabulous holiday parks. 

“At Verdant Parks we offer more than a holiday as we offer our guests and owners the opportunity to escape the everyday and find themselves close to nature in our vibrantly Verdant spaces. 

“Our investment in the holiday parks will provide even more opportunities for our guests and owners to have a wonderful stay and spend precious time with themselves, friends and family.

“We’re especially excited to launch our new brand identity to the world and to shine a spotlight on the amazing communities around our parks. 

“Each park’s identity now plays reference to local wildlife and its natural beauty, letting consumers in on each site’s little piece of wonderful.”

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