Hatch secures expanded Hisense brief

A Leeds-headquartered creative communications agency has secured an expanded brief for a global consumer electronics brand.

Hatch has been reappointed by Hisense UK to lead PR, social, content and creative communications across its television portfolio, alongside its ongoing work supporting the brand’s domestic appliances business. 

Under the renewed remit, bosses say Hatch will deliver an integrated approach covering press office activity, creative campaigns, influencer partnerships and always-on social content. 

Jason Madeley, managing partner at Hatch, which also has a base in London, said: “Hisense returning its TV communications to Hatch is something we’re incredibly proud of. 

“This is a brand we believe in and know inside out, and is a client-agency relationship built on trust, delivery and shared ambition.  

“Expanding our work alongside our existing MDA activity allows us to tell a more connected, compelling brand story for the full Hisense UK portfolio which will include the brand’s sponsorship of the FIFA World Cup.”

Arun Bhatoye, head of marketing at Hisense UK, added: “Hatch has been a trusted partner to Hisense for many years, delivering strong results and consistently understanding our ambitions as a brand. 

“Bringing our TV communications back into Hatch, alongside the excellent work already being delivered for our MDA range allows us to benefit from a more integrated and creative approach as we continue to grow our UK market share.” 

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