Raby guide shortlisted for national award

A much-loved volunteer has reached the finals of a prestigious national visitor award.

Jimmy Nicol, an 87-year-old volunteer guide at Raby Castle, Park and Gardens, has been shortlisted in VisitEngland’s Tourism Superstar competition. 

The accolade recognises individuals who go above and beyond to create memorable visitor experiences while championing their destinations.

Jimmy secured his place in the national top ten after being named Durham Tourism Superstar 2025 by Visit County Durham. 

He now represents both County Durham and the wider region in the public vote.

Jimmy, who was nominated by a colleague at Raby Castle in recognition of his infectious enthusiasm, dedication and the ambassadorial role he plays not only for Raby, but for County Durham and the North East, said: “Winning the Durham Tourism Superstar award was a wonderful feeling, and to now be representing Raby Castle and County Durham at a national level is a huge honour.

“Raby is a place that means a great deal to me, and I’m incredibly proud of the county and the region. 

“To be nominated alongside such fantastic finalists is a real privilege.”

Duncan Peake, chief executive at Raby Estates, added: “Jimmy’s dedication to both Raby Castle and County Durham is evident in everything he does. 

“It is the enthusiasm and commitment of people like Jimmy that have helped establish County Durham as the popular visitor destination it is today. 

“I would encourage everyone across the county and the wider North East to show their support and vote for Jimmy in the national Tourism Superstar competition.”

Michelle Gorman, Visit County Durham’s managing director, added: “Jimmy is a fantastic example of the people who make County Durham such a special place to visit. 

“His warmth, knowledge and genuine passion for Raby Castle and the wider county leave a lasting impression on everyone he meets. 

“We are incredibly proud to see him representing County Durham on the national stage and wish him the very best of luck.”

Jimmy is joined in the national shortlist by fellow North East finalist Dan Monk of Kielder Observatory in Northumberland.

Public voting remains open until the end of English Tourism Week in March 2026, with the winner set to be announced later in the year.

To find out more about Jimmy and to vote for him, click here. To find out more about Dan and Northumberland's astro-tourism, click here.

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