Porridge and granola maker fuels growth appetite with factory launch

A porridge and granola maker is stirring up growth plans following a factory launch.

Spoon Cereals has opened a Yorkshire production base.

Bosses say the venture will create ten jobs over the next year.

They add the 11,000sq ft hub, at Shortwood Business Park, on the outskirts of Barnsley, will allow the London-founded business to expand its “core range…while partnering with regenerative oat producers to develop co-branded products” to build on existing partnerships with Waitrose, Ocado and Morrisons.

Its factory move was supported by a £1 million-plus investor round, with Finance Yorkshire adding £750,000 to the endeavour.

Jonny Shimmin, who alongside co-founder Annie Morris previously secured backing from BBC show Dragons’ Den to grow the business, said: “It’s always been our ambition to manufacture ourselves because of the control it gives over our supply chain and product quality.

“Barnsley gives us so many strengths in terms of logistics and being part of the established food manufacturing sector in South Yorkshire.

“Recruitment was also a key factor in our decision, and South Yorkshire was right for us.”

Alex McWhirter, Finance Yorkshire chief executive, added: “Spoon Cereals is a fast-growing player in the breakfast retail market.

“Its decision to locate to Barnsley demonstrates the strength and breadth of the food manufacturing sector in South Yorkshire.”

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