Green Ginger lands Naturewall brief

A Beverley-based performance marketing agency has secured a new client win to overhaul a premium interiors brand’s paid social strategy as it targets further growth.

Green Ginger Digital has been appointed by Naturewall to lead Paid Social activity across Meta, Pinterest and TikTok following a competitive pitch process. 

The partnership brings together two Yorkshire-founded businesses, with Naturewall continuing to scale its UK manufacturing operation and expand its premium product ranges.

Naturewall, the first company to introduce Slatwall panels to the UK market and the only current UK manufacturer, has set ambitious financial targets for the year. 

Bosses say the new strategy aims to move away from discount-led campaigns and reposition the brand around quality and design credentials.

Early results show a 13 per cent rise in revenue in Q4 2025 alongside improved efficiency, strengthening Green Ginger’s growing client portfolio.

Vinny Glover, performance and growth manager, and Meghann Howe, ecommerce manager at Naturewall, said: “Working with Green Ginger Digital came at a critical moment for us, right as we were heading into peak.

“Despite being early in the partnership, the transition and account restructure couldn’t have gone more smoothly and played an important role in supporting our strongest trading period to date. 

“The clarity they’ve brought to our funnel, structure and messaging has given us real confidence in our ability to scale Paid Social in a controlled way. This feels like the start of a strong, long-term partnership.”

Emily Falkingham, co-founder and performance marketing director at Green Ginger Digital, added: “Naturewall is a brilliant example of a business that’s grown through creativity, craftsmanship and quality, but now needs to emphasise this further through paid channels to remain competitive.

“Our role is to ensure those strengths come across in every Paid Social touchpoint, driving performance while elevating the brand beyond price-led competition. 

“We’re excited to help them scale efficiently and sustainably as they enter their next phase of growth.”

For Nick Cranwell, co-founder and managing director at Green Ginger Digital, added: “When we launched Green Ginger almost six years ago, Naturewall was on our original dream wishlist of clients, so to now be working together feels like a full-circle moment. 

“We’re both proud Yorkshire businesses with shared values and ambition, and we’re looking forward to being part of Naturewall’s ongoing growth journey, not just as their Paid Social agency, but also as a long-term strategic partner.”

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