KENJI to open flagship Metrocentre store

A vibrant fashion and collectibles brand is set to open its first North East store at Metrocentre this month.

KENJI will welcome shoppers to its 3589sq ft space in the Lower Green Mall from February 27, marking the brand’s first location in the region. 

Blending modern Asian culture with a British twist, the store will offer a mix of fashion, homeware, tech gadgets and stationery, alongside popular collectibles including plush toys, blind boxes and keyrings.

A dedicated Snack Station will stock East Asian sweet and savoury treats, from mochi and themed biscuits to ramen and sushi-to-go.

The brand will host a grand opening event on March 14 featuring in-store entertainment, exclusive discounts and giveaways, as it looks to build a following among North East shoppers.

The first 50 customers to spend £10 or more at the event will receive a free goodie bag worth £40, with additional complimentary gifts for the next 100 customers to spend over £10.

Eddie Shepherd, managing director at KENJI UK, said: “Opening a new store is always a special moment but particularly so at a location such as Metrocentre, which has rightly earned a reputation for being the go-to retail and leisure destination in the region.

“There’s a real buzz amongst the KENJI team who are ready and raring to go, and looking forward to warmly welcoming our very first North East shoppers through the doors from this Friday.”

Gavin Prior, centre director at Metrocentre, added: “Increasingly, customers are looking for memorable, meaningful retail experiences and KENJI knows how to deliver exactly that: from its quirky product range to its forthcoming fusion of the physical shopping experience with a virtual, interactive game environment.

“Combined, it offers shoppers of all ages something truly different – fun, stylish and affordable – further adding to the appeal of a visit to Metrocentre.”

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