Beal gives moving day a luxury touch

An East Yorkshire housebuilder is elevating the home-buying journey with a luxury skincare partnership designed to add a spa-style finish to moving day.

Beal Homes has teamed up with artisan brand Bath House to gift new homeowners pamper boxes featuring hand wash, body lotion and cleansing body wash. 

The products are intended to complement the developer’s high-spec bathrooms and enhance the sense of comfort in a new property.

Bath House items will also feature across Beal’s show homes, marketing suites and Design Lounge, where buyers personalise interiors.

Ross Clarkson, sales and marketing director at Beal Homes, said: “Quality craftsmanship, sustainability and ethical operations are all at the heart of our business values, and we’re passionate about working with organisations which share our vision.

“Bath House cares deeply about thoughtful product design, natural ingredients and the importance of reducing its environmental impact, so it’s the perfect business for us to team up with.

“Presenting our customers a Bath House gift box and stocking their products in our spaces is just another way we can bring a touch of luxury to the Beal home-buying experience.”

Founded in 1997 and based in Cumbria, Bath House is B Corp certified and produces cruelty-free skincare using natural ingredients. 

Nigel Brooks, creative brand director at Bath House, added: “We’re pleased to be working with Beal Homes and to be a part of their customers’ new home journey.

“We’re committed to working with like-minded businesses that share our values – those who care deeply about quality, sustainability and ethical production.

“Beal’s commitment to sustainable housebuilding practices, and leaving a lasting positive legacy in the communities in which they build, makes them a perfect partner for us.”

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