Unseen adds Seenit in latest acquisition

A Manchester-based workplace technology company has expanded its capabilities after buying an employee content platform as part of a wider strategic relaunch.

Unseen Group has completed its 11th acquisition with the purchase of Seenit, a platform that enables organisations to create employee-generated video content to support recruitment, engagement and internal communication.

Seenit has previously been used by major brands such as Amazon and Vodafone to produce authentic content aimed at attracting, developing and retaining talent.

Bosses say the acquisition forms part of Unseen’s relaunch, which includes a new website and a unified service offering designed to help large employers improve hiring decisions while enhancing the candidate and employee experience.

The move comes as recruitment practices continue to evolve alongside advances in artificial intelligence, which are reshaping how candidates search and apply for roles and how employers assess applications.

Zac Williams, chief executive of Unseen Group, said: “I’m really pleased to introduce Seenit to the Group and I look forward to exploring how its employee-generated content platform can support our clients and partners at a time when demand is growing for more human-centred and data-driven talent solutions.

“Seenit is a perfect fit for our refined employer-led offering and further solidifies Unseen as a leading provider of talent tools, spanning from candidate engagement, through to screening, assessments, onboarding and employee development.”

Zac added: “We’ve seen a real shift in priorities. 

“Employers are under increasing pressure to cut through with content that feels genuine and recruitment and development stages that feel innovative and immediate. 

“The addition of Seenit and employee-led video builds authenticity and real connection at scale and that’s becoming a critical differentiator in a market shaped by AI and automation.”

Emily Forbes, founder of Seenit, added: “From my first meeting with Zac, it was clear our missions were aligned and that Unseen was building something ambitious. 

“I’m incredibly proud of what we’ve achieved at Seenit, and joining Unseen gives us the opportunity to scale that impact even further. 

“There’s a lot for us to look forward to now as we enter this next chapter of growth.

“Our goal has always been to see employee content embedded across the entire talent lifecycle as it continues to play a critical role in how candidates understand, join and grow within organisations. 

“Being a part of Unseen allows that voice to sit alongside the Group’s existing engagement, assessment, onboarding, and development tools where it can have even greater impact.”

Unseen Group was advised on the deal by JMW on legal matters, Cowgills on financial due diligence, Unity on tax and Megabuyte on commercial support, with Pelican Capital and ThinCats also supporting the transaction.

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