Bid writing and Key Account Management skills
Key Account Management - a more strategic approach - 15th December (one day) £299/person
Developed from 30 years of practical experience, you’ll learn the proven way to apply the art of KAM. Delegates learn how to apply advanced tools and techniques to build lasting relationships with public and private sector customers. The workshop uses Active Learning and case studies to embed the lessons learned, helping retain your knowledge for longer.
Who should attend and what will they gain?
This workshop is for everyone in the organisation involved in strategy, sales management and bid writing for clients.
Delegates will:
- Learn how to identify key accounts and why they are important:
- Understand how to identify the key players within the customer, as well as their roles in the selling process:
- Learn the different stages in building relationships and how that affects your ability to engage with the customer
- Work through a key account management template that will give you the process you need to win over the customer.
The Basics of Bid Writing - 16th December - (one day) £299/person
Is bid writing a key tool for winning the contracts you need to survive? Are your bids good enough to win? You’ll be shocked at some of these ‘hard facts of life’;
10% – your chances of winning a cold tender taken off a portal or website – we’ll explain why and what to do about it.
33% – how an understanding of public sector thresholds can increase your win ratio and how some businesses win without ever tendering.
50% – how half of tenders in some sectors are already won by the time you see them – we show you what to look for. Avoid wasting time on tenders you cannot win.
86% – even the world’s best still lose one in seven, and can’t do a thing about it – we’ll show you why and what you can learn from them.
These two complementary workshops have been delivered since 1997 to hundreds of businesses UK wide, helping win hundreds of millions of pounds in new business. Sign up now on our secure payment portal and give yourself a leg up in these difficult times!
| Date | 9:00am on 15 Dec 2015 to 5:00pm on 16 Dec 2015 |
|---|---|
| Venue | GreyMatters Academy, Newcastle University, Newcastle upon Tyne |
| Cost | £299+VAT per day |
| URL | Find More Information Here |
| david.ward@greymattershc.co.uk |