Key Account Management and Bid Writing Skills - Newcastle
Key Account Management - a more strategic approach
Tuesday 23rd February 2016 (one day) £299/person
Developed from 30 years of practical experience, you’ll learn the proven way to apply the art of KAM. Delegates learn how to apply advanced tools and techniques to build lasting relationships with public and private sector customers. The workshop uses Active Learning and case studies to embed the lessons learned, helping retain your knowledge for longer.
Who should attend and what will they gain?
This workshop is for everyone in the organisation involved in strategy, sales management and bid writing for clients.
Delegates will:
- Learn how to identify key accounts and why they are important:
- Understand how to identify the key players within the customer, as well as their roles in the selling process:
- Learn the different stages in building relationships and how that affects your ability to engage with the customer
- Work through a key account management template that will give you the process you need to win over the customer.
Comprehensive templates are provided in the workshop to help you apply your learning as soon as you return to the office!
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The Basics of Bid Writing
Wednesday 24th February 2016 - (one day) £299/person
Is bid writing a key tool for winning the contracts you need to survive? Are your bids good enough to win? You’ll be shocked at some of these ‘hard facts of life’;
10% – your chances of winning a cold tender taken off a portal or website – we’ll explain why and what to do about it.
33% – how an understanding of public sector thresholds can increase your win ratio and how some businesses win without ever tendering.
50% – how half of tenders in some sectors are already won by the time you see them – we show you what to look for. Avoid wasting time on tenders you cannot win.
86% – even the world’s best still lose one in seven, and can’t do a thing about it – we’ll show you why and what you can learn from them.
Along with the 50 page handbook, this practical and engaging workshop will give you the confidence and the tools to take on the tendering challenge – and win.
Do you need to become an expert in the field of bid writing? The ‘Basics’ workshop forms the first day of a two-day Masterclass in bidding.
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A Masterclass in Bid Writing
Thursday 25th February 2016 - (one day) £299/person
Having completed our ‘Basics’ workshop, you will now learn advanced skills to set you apart in the commercial world. How can you present information in a way that is ‘sticky’ and can be easily remembered by the customer? We’ll tell you how. Why is an understanding of the customer and their decision making process so important? And why must it influence your writing style?
Delegates will:
- Learn how information design helps to communicate your winning message
- Appreciate what it takes to build a strong bid with powerful themes
- Learn how to profile a customer’s personality, and write bids that excite!
- Understand the need to plan for success
The comprehensive course book provides a range of useful and practical tools to help you become a winner.
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A prerequisite for this workshop is that the delegate has completed the ’Basics of Bid Writing’ one day workshop.
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These three complementary workshops have been delivered since 1997 to hundreds of businesses UK wide, helping win hundreds of millions of pounds in new business.
You need practical solutions, delivered quickly. You need GreyMatters Academy.
Sign up now on our secure payment portal and give yourself a leg up in these difficult times!
| Date | 9:00am on 23 Feb 2016 to 5:00pm on 25 Feb 2016 |
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| Venue | Biomedical Research Building, Newcastle University |
| Cost | £299+VAT/day |
| URL | Find More Information Here |
| david.ward@greymattershc.co.uk |