Sales Success: Strategies for Winning New Clients in Today’s Market
Learn how to craft your sales message, build an engaged audience, turn your followers into leads, and convert your prospects into clients!
Agenda
09:30 - 10:00 Registration, Teas & Coffees Sign in, get comfy in your seat for the day, and enjoy a free tea or coffee from us on arrival.
10:00 - 10:20 Jack Spoor from Robson Laidler Accountants - Knowing Your Why & Defining Your Client Acquisition Goals
Jack will kick off the day by delivering a talk on ‘Knowing Your Why.’ Before making plans to grow your business, it’s crucial to have a clear understanding of why you’re doing it.
10:20 - 11:00 Alfie Joey, communication coach - Crafting Your Message & Delivering It With Confidence
Improving your communication skills can revolutionise your business, sales, marketing, charity efforts, and, of course, your self-confidence.
11:10 - 11:50 Helen Arnold from H Social - Getting Your Message Out There & Building Your Following
Helen’s session will focus on how to effectively use social media to spread your message in 2025 (spoiler: it’s easier than you think!).
12:00 - 13:00 Lunch Break Your ticket includes lunch provided by the Holiday Inn, Jesmond.
13:00 - 13:40 Ian Nicklin from IN Social - Turning Your Following Into Hot Leads
Ian will deliver a dynamic and practical workshop on transforming your LinkedIn audience into hot leads.
13:50 - 14:30 JP Addison - Closing the Sale Using the ‘CLEAR Framework’
In JP’s session, you will discover how the ‘CLEAR Framework’ can transform the way you think about selling by focusing on authentic connections, meaningful conversations, and real results.
14:30 - 14:40 10 min break
14:40 - 15:00 Jack Spoor - Turning Your Growth Plans Into an Actionable Strategy
Jack will bring together all the insights shared throughout the day, helping you consolidate them into an actionable strategy with clear steps for you and your team to follow.
15:00 - 15:30 Q&A Panel - The Full Speaker Panel
Pick the brains of the speaker panel and ask any questions you had from their speaking segments.
15:30 FINISH
While the day may have ended, don’t let the learning stop there. Feel free to reach out to the Robson Laidler team following the event to discuss anything you may have heard during the day.
What You’ll Learn at This Event: Join us for a full-day RL Business Club event, where you’ll gain the insights and strategies needed to attract and win new clients in 2025, helping you drive business growth.
The landscape of marketing, business development, and client acquisition is constantly evolving. This event is designed to equip you with the tools and knowledge to stay ahead of the curve.
Throughout the day, you’ll develop a tailored plan to enhance your client acquisition strategy for 2025. Our expert speakers, including four external professionals and members of the RL team, will guide you through the entire sales cycle and client acquisition process.
By the end of the day, you’ll have a clear understanding of the key fundamentals – from crafting your marketing message to confidently closing the sale.
You’ll learn how to:
- Craft your business message and deliver it with confidence.
- Get your message out there, create a following, and promote your brand.
- Turn your audience into hot leads and new prospective client appointments.
- Take your prospects, lead them to a buying decision, and close the sale.
You’ll also understand:
- The ‘why’ behind your business and motivations to meet your growth and client acquisition goals.
- How to take your learnings and turn these into an actionable strategy for both you and your team to follow.
What Is the RL Business Club? The RL Business Club, hosted by Robson Laidler Accountants, is designed to provide both our clients and the wider business community with a unique opportunity to come together, learn, and grow.
Our mission is to support business owners by offering valuable insights, expert advice, and practical tools to help you achieve sustainable growth and success. Through engaging workshops, inspiring speakers, and collaborative discussions, the RL Business Club equips attendees with the knowledge and strategies needed to navigate the challenges of running and scaling a business.
Each event is carefully crafted to address the evolving needs of modern businesses, offering actionable takeaways that can be implemented straight away. Whether you’re looking to enhance your financial strategy, develop your team, or improve your marketing and sales efforts, the RL Business Club has something for everyone.
Join us and become part of a growing community of forward-thinking business owners committed to making a real impact.
Who This Event Is For? This event is for anyone looking to sharpen their skills, gain fresh perspectives, and confidently navigate the evolving landscape of client acquisition and modern marketing in 2025.
You’ll benefit from attending if:
- You want to improve your approach to attracting and winning clients.
- You own a business, or are involved in business development in your role and need actionable strategies for client acquisition.
- You’re seeking fresh ideas to boost your sales and marketing efforts.
- You feel unsure about how to generate leads or adapt to modern marketing techniques.
- You’re looking to grow your business in 2025!
Our aim for this event is to help you win more of your dream clients, grow your business, and achieve your business goals with a clear plan of action.
To find out more about the event, the speakers and to book your place, click the Eventbrite link below.
| Date | 9:30am on 06 Feb 2025 to 3:30pm on 06 Feb 2025 |
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| Venue | Holiday Inn Newcastle - Jesmond, Jesmond Road, Newcastle upon Tyne NE2 1PR |
| Cost | £60 |
| URL | Find More Information Here |