Using AI to improve your marketing with Pascal Fintoni
In this hands-on and no-nonsense training session, you will be taken on a fascinating journey to discover the practical use of Artificial Intelligence in digital marketing & sales, and how your activities could become more innovative, impactful and memorable.
Do you want to find out how to use ChatGPT and other AI solutions correctly? Do you wonder what AI tools could make your marketing more inventive? What is Microsoft CoPilot, or Google Gemini? How can they help me with my social media? Could AI make website content creation less difficult and less time-consuming? All these questions and many more will be answered in this interactive workshop hosted by senior AI & Digital Marketing trainer Pascal Fintoni.
Who is it for? This interactive day is designed for busy entrepreneurs and business owners who need useful, time-saving solutions for their marketing activities. Combining demonstrations, group discussions and practical activities, you will gain all the knowledge and tools needed to understand how to use AI to transform your digital marketing, create compelling content faster, and generate more enquiries:
Part 1 – The AI Revolution: Past, Present, and Future A fun and fast-paced look at the rise of AI in business and life, the many compelling benefits and equally concerning pitfalls and why we should stop using the term ‘Artificial Intelligence’ in marketing.
Part 2 – The 2025 Mindsets: Becoming an Innovative AI operator We will reflect on the lessons learned over the past few years, and consider the four essential mindsets and new ways of thinking about AI to ensure you get the right results for you, your colleagues and your clients.
Part 3 – Using AI for designing and planning your 2025 marketing campaign What should your marketing campaign look like in 2025? And how can AI help you research, select and plan innovative marketing tactics that will engage your ideal customers? Let’s find out!
Part 4 – Using AI for preparing and producing better content marketing assets faster With a series of hands-on AI activities, we will explore the art and the science of ‘prompt engineering’ and learn how to use ChatGPT and many others correctly to strengthen our digital marketing activities in 2025. Working in small groups, we will plan your website content and social media for the next quarter using different AI solutions and by applying more advanced prompts and instructions.
Part 5 – Spotlight on: Using AI for producing images, videos and podcasts What are the best solutions to help you plan and create images, video and audio content? We will examine specific AI platforms and discuss how they will help you be more adventurous with your content marketing.
Part 6 – The ‘Me, Myself and AI’ 2025 Action Plan Time to bring all the learning into a cohesive action plan. What will your AI strategy and workflow look like in 2025? What tools and platforms will you focus on first? What is the impact on your digital marketing plan, and what will you do better and faster?
Part 7 – Open Q&A and the Future of AI Let’s make sure that all your questions are answered, and practical advice is shared. We will also look ahead and find out what is next for AI in marketing and beyond. Expect a few surprises!
Why should I attend? This practical day will help you gain a clear understanding and the confidence to apply new(er) digital marketing and sales skills, for instance you will be able to: – select the right AI solutions for your business by understanding the many benefits and pitfalls and understand why we should stop using the term ‘Artificial Intelligence’ in marketing – become adept at ‘prompt engineering’ and use ChatGPT and others correctly for a truly different and innovative digital marketing and sales plan in 2025 – plan your blog articles and social media for the next quarter using 3 different AI solutions and by applying more advanced prompts and instructions – come up with ideas for your images, video and audio content with specific AI platforms and discuss how they will help you be more adventurous with your content marketing – try out AI solutions that can suggest ways to impress your clients on your website, emails and social media posts – bring all the learning into a personalised action plan that will help you introduce AI for digital marketing the right way This is the ideal opportunity to understand and master the use of digital assistants, and leave with a ready-made AI toolkit and series of templates to help you modernise your marketing and sales activities. After all, the rise of AI and related technologies is nothing short of another digital revolution. Let’s learn how to harness these solutions and make digital marketing faster, better and fun again!
About Pascal Fintoni Pascal is a professional trainer and speaker with over 30 years of experience in digital marketing and online business development. In 2003, Pascal transitioned from practitioner to trainer, and since then he has been designing and delivering digital transformation programmes focused on helping business owners and decision makers take full advantage of new technologies. He continuously creates many high-impact training content and new models to make the world of digital clearer and more accessible. Pascal has thoughtfully introduced modules about Artificial Intelligence in all his workshops and coaching sessions, demonstrating the ethical use of AI and discussing the impact on business leaders as they navigate the challenges and opportunities that AI presents. Pascal is also a video producer and podcaster which includes series on digital strategies, leading digital teams, virtual events, remote working, content creation, new tech and apps. To date he has reviewed 400+ online solutions including a vast array of AI platforms that can make a huge difference to businesses.
About Pathways to Innovation Open to businesses and social enterprises based in Gateshead, Pathways to Innovation looks to help enterprises overcome the barriers preventing them from accessing innovation and growth, both individually and as a region. Find out more about we can support your Gateshead business here. Pathways to Innovation is being funded by the UK Government through the UK Shared Prosperity Fund.
| Date | 9:30am on 12 Feb 2025 to 4:30pm on 12 Feb 2025 |
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| Venue | Northern Design Centre, Gateshead |
| Cost | Free |
| URL | Find More Information Here |