Growth Starts Here: Understanding Your Customer

This workshop helps business owners gain a deeper understanding of who their customers truly are, What they care about, and how to connect with them more effectively. You’ll refine your value proposition and learn how this can be leveraged to grow your business.

Topics Covered

Understanding Your Customers
Crafting a Strong Value Proposition
Enhancing Your Market Strategy

What you’ll Get

Real-time exercises with expert facilitation
Actionable takeaways tailored to your business
A clearer road map to reach and resonate with your ideal customers
A supportive space to connect with like-minded business owners

Who Should Attend:

If you are unsure who your most important customers are or what really drives their decisions
If you struggle to clearly communicate what makes your product or service valuable
If your messaging is not well focused or inconsistent across channels
If you have never formally developed a customer profile or value proposition
If you want to reconnect with the customer perspective to guide future business decisions

What is a Value Proposition? A strong value proposition clearly explains why your product or service matters to your ideal customer: what pain it solves, what benefit it brings, and what sets you apart.

What is a marketing strategy? A plan outlining how your business will promote its products or services to reach and engage target audiences. It’s a blueprint that guides your company’s efforts to increase sales.

PLEASE NOTE: businesses need to be registered with the Durham Growth programme prior to attending. Use [http://www.durhambusinessgrowth.co.uk/register] for registration, therefore ONLY businesses based in County Durham are able to attend this fully funded workshop.

Event details
Date	9:00am on 21 Jan 2026 to 12:30pm on 21 Jan 2026
Venue	The Work Place, Newton Aycliffe, Aycliffe Business Park, Heighington Ln, Newton Aycliffe DL5 6AH, UK
Cost	0
URL	Find More Information Here
Email	marketing@rtcnorth.co.uk