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Metro's 'M' goes magenta for Glow

One of North East England’s most famous brands is turning magenta for Glow, NewcastleGateshead’s first international festival of light and the centerpiece of this year’s Winter Festival. Metro has transformed two distinctive ‘yellow M’ cube station signs above Monument station for the duration of Glow, which will see iconic buildings and landmarks throughout the city lit the festival colour of magenta. It is the first time in the 26-year history of the Tyne and Wear Metro that the logo has been anything other than yellow. The colour of the two cubes, which stand on poles above entrances to the stations, was changed by replacing Perspex panels through which the light shines.

Huw Lewis, head of external affairs for Nexus, said: “The ‘yellow M’ is more widely recognised than almost any logo in North East England – it stands for the high standards and local pride associated with Metro. “We have never altered our logo in this way before but Glow is an exciting event and Monument station is a great place to start exploring this festival of light in the heart of Newcastle-Gateshead. “I was down at Monument just after the magenta cubes went up this week and they were turning a few heads – it’s giving people something to smile about.”

Stella Hall, Creative Director at NewcastleGateshead Initiative, said: “We’re encouraging local people and businesses to really get behind the Winter Festival and help get NewcastleGateshead Glowing in some fun and imaginative ways. “We’re delighted that Nexus are showing their support by turning some of the iconic yellow metro cubes the festival colour of magenta pink. I’m sure everyone will notice the striking change and we hope that it will help to spread the word even further about Glow.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .