Partner Article
Pink plan to deter male drivers
Traffic officials in Bern, Switzerland, are hoping to stop men using parking spaces reserved for women drivers by painting them pink and adding flowers. The move comes because male drivers keep grabbing reserved spaces for women, which are usually close to the car park exit and under video surveillance.
Bjorn Rohrbach, managing director of a car park in Bern, said: “Legally, we can’t stop men from using women’s parking spaces. And telling them off didn’t work either.”
He believes that the average male driver will be too embarrassed to use the pink parking spaces.
This was posted in Bdaily's Members' News section by Ruth Mitchell .
Enjoy the read? Get Bdaily delivered.
Sign up to receive our popular morning National email for free.
Purposeful procurement for long-term growth
Time to rethink outdated views on apprenticeships
The scale-ups rocketing through our fast world
Care about the experience, not just the outcome
The rise of an alternative investor model
Bots don't beat personal business coaching
From COVID-19 to the Middle East crisis
How to build credibility in B2B marketing
Is your business ready for the trade union change?
Government 'must take its foot off businesses' throats'
Upskilling key to civil engineering's future
Why apprenticeships are becoming a strategic asset