Member Article

Weekly internet update

with Search Engine Optimisation consultant Pascal Fintoni

In the news: Internet users are spending nearly half their online time visiting content according to a study by Nielsen/Ratings; this will please content developers out there. To find out more, check out this great report from marketingcharts.com.

If you are concerned about identity theft you will find this report from Sophos worrying. Using a fictional character on Facebook, the research shows that 41% of users, more than two in five, will divulge personal information - such as email address, date of birth and phone number.

Yahoo! has overtaken Google for the first time as the highest-rated search and portal site, in an annual US-based customer satisfaction survey. Read the full press release from netimperative.com here.

Local searches are still going strong with the Yellow Pages online and offline a major source of information for shoppers. This summary from marketingcharts.com is US centric but we can expect the same trends in the UK.

Rave of the week: Great news for online traders; the UK, Germany and France dominate European e-commerce, accounting for 72% of total online sales. According to emarketer.com the UK is by far the largest of the three major markets with projected 2007 sales of £42 ($84) billion.

Rant of the week: My first day back from annual leave was spent clearing my inbox; we are all wasting too much time dealing with unnecessary online correspondence. How about a national e-mail holiday during which no-one responds or send any e-mails? What date should we go for?

Try something different this week: Looking for a present to buy online but lack inspiration? Try This Next activity map entitled This World, promoted as the next generation ‘social shopping’ it allows you to find out about what visitors have purchased around the world in real time.

This was posted in Bdaily's Members' News section by Ruth Mitchell .