Member Article

Weekly internet update

with Search Engine Optimisation consultant Pascal Fintoni .

In the news: UK property Bebo.com became the most visited social networking site from within the UK in July, reports comscore.com , attracting 10.6 million unique visitors – an increase of 63% over the start of the year.

Yahoo has officially unveiled its behaviour-targeting called SmartAds , reports Search Engine Land . SmartAds combine a variety of factors to deliver a super-relevant ad to the user. Breach of privacy or online marketers’ dream? The search giant has also released its quarterly internet stats for Summer 2007 , full of great online stats and figures to help you with your research paper or business case.

Website design is a top priority for savvy online retailers according to a recent internet retailer’s survey on website design, content and rich media. Learn some great lessons with this summary from marketingcharts.com .

Remember my rant about e-mails? Well, according to the BBC , more than a third of workers say they feel “stressed out” by the number of e-mails they receive in the office and the pressure to respond promptly.

Rave of the week: e-consultancy forecasts that UK spending on Search Engine Marketing will increase 58% this year to £2.22billion, the value of paid search alone will near the £2billion mark this year, reaching around £1.97billion, up 56% from 2006. This presents North East based agencies with a great opportunity.

Rant of the week: US government agencies, including the CIA, have been identified as the origins of more than 11,000 changes to articles over Wikipedia.com according to a report by marketingvox.com . Although the majority of the changes were corrections, many were grossly biased and negative.

Try something different this week: Open an account with Google Alerts to receive regular news alerts about your organisation, your competitors or your industry sector. Keeping your fingers on the ‘online pulse’ can really make a difference to your online marketing strategy.

This was posted in Bdaily's Members' News section by Ruth Mitchell .