Member Article

First impressions count for North East business

A Tyneside business apparently has the most creative name in the country, according to the results of a survey released this week. Aisle Alter Hymn, the South Tyneside shop specialising in wedding attire for gay, lesbian and heterosexual couples, came top of the polls in the research carried out by More Than Business.

The poll was part of the ‘What’s in a Name’ campaign designed to celebrate British businesses with the most inventive and original names. People were invited to nominate businesses in their local area by visiting www.whatsinaname.uk.com.

According to More Than, the businesses with the most creative names in Britain are:

• Aisle Alter Hymn (The UK’s First Wedding Shop for gay, lesbian and heterosexual couples in South Shields, Tyne & Wear)
• Battersea Cods Home (Fish and Chip Shop in Sheffield, South Yorkshire)
• Mad Hakkers (Hairdressers in Leven, Fife)
• Mr Bit (Window Cleaners in Derby & Coventry, West Midlands)
• Only foods and sauces (Takeaway in Walsall, West Midlands)
• Spruce Springclean (Window Cleaners in West Byfleet, Surrey)
• Tree Wise Men (Tree surgeons in Wallington, Surrey)
• Vinyl Resting Place (Second Hand Records Shop in Croydon, Surrey)
• Walter Wall (Carpet Sales in Exeter, Devon)
• Plaice Station (Fish and Chip shop in Manchester)

Mike Bowman, head of insurance at More Than Business said: “Our research confirms what the UK’s most creative business owners already knew - that the right business name can offer a real advantage in the battle for customers. With over 400,000 new start-ups each year, it is becoming increasingly difficult for business owners to settle on a catchy yet original name, but the research shows that it’s definitely worth putting in the time and effort to get the right name.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .