Member Article

Weekly internet update

With search engine optimisation consultant Pascal FintonÂ

In the News: According to a survey by E-consultancy and cScape 90% of companies taking part now say that online customer engagement is either “essential” or “important” to their organizations, find out more on the “Annual Online Customer Engagement Report.”

If you want to find out more about Cyber Monday (26 November 2007) and the trend on online shopping read this report from marketingcharts.com.

Online advertising is expected to overtake radio advertising in 2008 and to surpass magazine advertising in 2010 according to ZenithOptimedia reports Adage.

Social network related services, spurred on by the take-up amongst young women, dominate the fastest growing online brands in the UK over the last year according to research by Nielsen Online, download the pdf here.

A study undertaken by the Kelsey Group revealed that US consumers were willing to pay at least 20 percent more for services with positive feedback online consumer review sites.

According to a new survey of marketing executives conducted by Anderson Analytics (pdf), web and green marketing tactics are top of the list yet marketing basics are more important than ever.

If you would like to learn about creating a better online experience for your customer check out Future Now’s “2007 Retail Customer Experience Study”.

Plug of the week: Book your place to an information-packed ‘Digital Celebration’ organized by the Digital Women’s Network taking place on 12 December at Newcastle’s Tiger Tiger, between 7pm and 10pm.

Story of the week: Slowly but surely the internet is sharing the news that last week Russian mob-connected Blackhat SEOs attacked Google in an attempt to direct internet users to their dodgy websites. Allegedly of course!

This was posted in Bdaily's Members' News section by Ruth Mitchell .