Partner Article

Weekly internet update

With Search Engine Optimisation consultant, Pascal Fintoni

Happy New Year and best wishes for your internet marketing activities in 2008.

Here are my predictions for 2008:

• Major search engines will react to user’s fatigue by revamping their sites and introducing the Universal Search results page we’ve all heard about.
• The number of video files online will increase dramatically and more political and public figures will use video portals.
• The battle of the social networks will intensify but users will force the platforms to collaborate more.
• Mobile phones will continue to offer new features to users and advertisers of course and the offer of free phone calls will become more popular.
• Online TV channels will appear and disappear throughout the year with a few exciting winners.
• The average age of the internet user will increase and the majority of searchers will go online for entertainment rather than shopping.

According to a study by the Interactive Media in Retail Group (IMRG), 4.4 million people in the UK purchased goods online on Christmas Day 2007 spending a total of £84 million, 269% more than in 2006!!

According to a recent Harris Poll, more and more online viewers would use the internet to watch traditional entertainment in particular TV episodes and full-length movies.

Plug of the week: The race to be named the region’s top digital talent is on – with entries rolling in for the very first North East Digital Awards. Do not delay and enter your company on www.northeastdigitalawards.co.uk now!

Story of the week: Netscape web browser will be shut down by AOL after failing to regain market share from Microsoft Corp.’s Internet Explorer according to Bloomberg.com. This will disappoint a lot of Netscape users out there.

This was posted in Bdaily's Members' News section by Ruth Mitchell .