Partner Article

Pupils give up 'One Day' to star in campaign

Students from the North East have become famous faces overnight. The pupils from Ashington High School were chosen to become the stars of the new Young Enterprise North East campaign, ‘One Day’.

The pupils were captured taking part in a YENE programme in the classroom by local photographer Lee Dobson. The images are designed to reflect the campaigns straplines such as “One Day she could lead your workforce” and “One Day he could increase your profits”.

Ashington High teacher Pam Lockey said: “Being part of the One Day campaign is an excellent experience for the students. Their faces will be seen by many businesses and hopefully this will make business leaders realise that they can help young people reach their true potential and hopefully they will sign the One Day pledges. Our pupils love taking part in YENE activities; it is such an excellent organisation that does so much for young people.”

The One Day campaign is targeted towards business owners to encourage them to pledge either one day of their time, staff, expertise or profits to help create future entrepreneurs.

Catherine Marchant, YENE chief executive, said: “When we sat down with our creative agency to discuss the campaign, we were all keen that real, local kids would be used to sum up what YENE is all about. The students from Ashington High School really made the campaign come to life, and we are all delighted with the final effect.”

As well as the Ashington pupils, many young people around the region have been involved in the launch of One Day, including children from Westgate Community College and West Denton Primary School, and students from Newcastle University business school and Northumberland College.

For more information or to sign up to the YENE one day pledge, visit www.onedaycampaign.org.

This was posted in Bdaily's Members' News section by Ruth Mitchell .