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Northern Rock gets North East on its bike

Northern Rock has once again pledged its support for one of the UK’s biggest participatory cycling festivals, ‘The Northern Rock Cyclone’ - set to attract some of the best riders in the country to the North East.

Dave Henderson, Northern Rock’s Director of Advertising, Brand and Sponsorship, said: “Northern Rock is committed to supporting all kinds of sporting events and clubs, and our name is synonymous with English sport. The Cyclone represents a number of our aims in working with the North East community as it not only promotes health, and charitable support in the region that we are immensely proud to be a part of, but it also provides excellent opportunity for everyone to get involved and take part.”

This year organisers have already seen an increase in entrants including confirmed participation from Great Britain’s Rob Hayles, Malcolm Elliott, Russ Downing, Tony Gibb, James McCallum and Dean Downing, meaning the public will get the chance to see some of the cycling world’s top professional cyclists.

Peter Harrison, event organiser and creator, said: “We are thrilled at this year’s sporting and celebrity line-up, and, with participation from regional businesses and venues, the event offers plenty of attractions and activities for spectators as well as participants. We have already received over 1,700 entries for our 2008 event.”

The Cyclone starts on Friday 13 June from 6pm in Leazes Park, Newcastle and continues on Saturday with the ‘Cyclone Challenge’. The festival culminates with the ‘Beaumont Trophy’ on Sunday, which will be one of ten events in 2008 that is used to select riders to represent Great Britain at an international level.

For entry details and further information on spectator activities, visit www.northernrockcyclone.co.uk.

This was posted in Bdaily's Members' News section by Ruth Mitchell .