Partner Article

Brainwaves strike at 10.04pm

People are at their most creative late at night with 10.04pm the most likely time for a flash of inspiration, according to a survey.

Unfortunately for 9-to-5 creatives, new ideas are least likely to strike in the afternoon. The poll suggests office workers have little chance of solving problems after lunch - particularly the end of the day. The least creative time is 4.33pm, with 92% of people admitting to feeling uninspired in the afternoon.

The poll of 1,426 people showed that a quarter of us stay up late burning the midnight oil when seeking inspiration.

Taking a shower is the most popular way of getting our creative juices flowing, with 44% heading beneath the nozzle when in need of a mental breakthrough.

The research also showed that 58% of people forget their best ideas by failing to write them down immediately, although women are more successful at keeping note of their brainwaves.

The poll, by the Crowne Plaza hotel chain, showed that a third of all people aged 35 or more choose to write notes on the backs of their hands.

This was posted in Bdaily's Members' News section by Ruth Mitchell .