Member Article

Car dealer offers second car for free

‘Buy one, get one free’ is a familiar sales pitch for happy-hour cocktails or double glazed windows, but now a Belgian car dealer is luring customers with just that line.

Antwerp-based Cardoen started the promotion at the end of November and said it would run until Monday 15 December.

During that period, customers can choose from a range of new, full-price cars and then pick a second free vehicle from a selection that goes up to 14,000 euros.

“People have been coming in from all over Belgium and abroad,” Cardoen’s Commercial Director Ivo Willems said, adding that Cardoen’s eight showrooms had seen more than 10 times their usual number of visitors since the promotion began.

“People will still buy cars, you just have to give them as much advantage as possible, to sell in an innovative way.”

Willems said Cardoen was able to run the promotion without losing money because distributors in southern Europe had been so desperate to get cars off their lots that they were selling them at large discounts.

Let’s hope UK dealerships catch on to the idea soon…

This was posted in Bdaily's Members' News section by Ruth Mitchell .