Member Article

Ethical store shows Christmas success

A Gateshead-based ethical retailer has announced a huge sales jump after its December trading.Ethicalsuperstore.com has announced a 50% increase in sales during December 2008 compared to the same period in 2007.

The company also celebrated sending out its 100,000th order in December and recorded Sunday 8 December as its busiest day.

Andy Redfern, CEO and co-founder, said: “We are delighted with these results and are pleased to see strong growth despite what seems a constant stream of bad news about retailing at present. The cynics that said consumers would drop their ethics when the crunch came have been proven wrong. People care about the world they live in – limited resources just make them even more careful in choosing a retailer whose ethics are more than skin deep.”

Ethicalsuperstore is especially proud of these results given that they were achieved with a lower marketing spend then the previous year and during poor market conditions. The company is confident it will see continued growth in 2009 despite gloomy economic predictions.

“Our customers are smart, know what they want and where to find it,” said Twanna Doherty, head of business development. “We accept that future growth won’t come easy but everyone at Ethicalsuperstore.com will bend over backwards to please our customers to ensure they keep coming back to us. We are committed to offering the best service the UK has to offer.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .