Partner Article

North East firm hits jackpot with gaming technology

A North East electronics company at the forefront of gaming technology is reaping the rewards of investment in research and development.

Innocore Gaming Ltd, based at Silverlink, North Tyneside, developed a circuit board to control all elements of video display gaming machines, with the help of a Research and Development grant of £84,000 from One North East.

The agency investment formed part of a £210,000 project by Innocore to develop the new DPX-S410 circuit board and complementary software. The project proved a huge success, with the product selling £545,000 worth of units in its first quarter on the market.

Innocore Managing Director, Edward Price, said: “This product is a new design, has new features and new enhancements to meet the very specific requirements of the gaming industry. That means improved security, reliability, graphics and general gaming experience for a machine that will be in use 24 hours a day seven days a week in 100,000 machines in casinos in 27 countries.

“Approximately 99% of our sales to the industry are in the export market, but thanks to the backing of One North East the DPX-S410 was completely designed in the region and its success had had a significant impact on the company.”

Innocore has developed a global reputation in the industry and has a high-profile client list, with their technology powering machines in some of the most famous casinos in the world.

One North East Director of Business and Industry, Ian Williams said: “Innocore is a genuine regional success story. The directors have a wealth of experience in the gaming and electronics industry and developed this revolutionary piece of equipment which has advanced gaming machines across the world.

“Congratulations must go to the company. Innocore’s investment in research and development has placed it at the forefront of its industry, securing contracts across the world and a healthy return for their innovation.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .