Member Article

Two thirds of firms 'don't manage online reputation'

Only 20% of businesses have a regularly-updated blog and just 37% actively manage their online reputation using sites such as Twitter and Facebook, according to a survey conducted by digital marketing agency Quba.

This is despite the fact that that 91% of respondents stated that the perception of their brand online is important to their business and 66% agreeing that using blogs and social networking sights are good ways to engage with their audience.

David Sealey, director at Quba has advised small businesses using social networking that they must invest the time and manpower to do this properly if they want to see a tangible business benefit.

David Sealey said: “There is currently a lot of hype surrounding social media and networking tools, and a feeling that all companies should be using them or risk missing out on some mythical ‘pot of gold’. What marketers need to realise is that social media is not suitable for everyone and will work successfully only as part of the existing marketing mix.

“Those that can utilise it successfully will do so in different ways and to a different degree.

“There is no magic formula for choosing the right social media tool, but like any marketing channel, it’s essential to use the social mediums which the chosen target audience actively participate in.”

This was posted in Bdaily's Members' News section by Ruth Mitchell .