Member Article

3D technology to transform the region

A new North East project is set to exploit digital and 3D technology, transforming the region’s design and business sectors.

Teeside University’s Centre for design in the Digital Economy (DLab) is to establish the new 3D online virtual Northern Design Centre to support design ventures and SMEs.

Tapping into the experience of the university’s DLab team, the ‘NDC District’ will provide a virtual incubation space, operational services, facilities and business accommodation for live online occupancy by regional enterprises.

One North East design senior specialist, Benn Strutt, said: “We need to ensure North East companies have the knowledge, skills and operational presence to exploit new forms of online commerce and become competitive pioneers of a virtual 3D online business environment.

“This new project will provide a channel of communication that enables businesses to increase collaboration and develop connections.”

Outlined in the plans, users of the online design centre will inhabit a 3D environment populated with office buildings, exhibitions, training resources and meeting areas.

The creation of business premises and technical support of interactive ‘real-time’ services through 3D online facilities is hoped to allow businesses the chance to present their capabilities and resources to the market place, and attract investment.

NDC District will run on a purpose developed 3D web delivery platform and within DLab’s larger City environment, allowing the wider business community to access the service from standard desktop computers.

For further information about the virtual NDC district, call DLab at Teeside University on 01642 738 100.

This was posted in Bdaily's Members' News section by Ruth Mitchell .