Member Article

Surviving in a changing world

Surviving in a changing world

Facilitator: Armadillo Creative
Date: Tuesday 6th October. 2009 08:00am ? 10:00am
Venue: Tynemouth Golf Club, Tynemouth Road, Tynemouth. NE30 2ER
Cost: Free to attend.
Catering: tea & coffee, bacon sandwiches, continental breakfast,

Spaces are limited, please register at: http://www.armadillo-creative.com/breakfastevent

Armadillo Creative invite you to attend a FREE informative workshop specifically designed to assist and advise you on how to help your business survive and prosper in the current climate. The world is in turmoil, it?s lunchtime and it?s dog eat dog. The economic climate has brought recession and competition in the same room, and even big brands require marketing through a downturn. It?s a basic marketing principle: if people are not told that your service or your product are there, the chances are they will be told about someone else?s and you?ll lose market share ? the worst thing that could happen to you right now. So how do you survive through a changing world? How and where do you deploy your budgets for faster return on investment?

A recession will accelerate the decline of interruption-based mass advertising that simply shouts your message to customers. In its place we see increased growth in measurable and relationship-based strategies such as search marketing, email marketing, social media marketing, lead nurturing, and online communities. A downturn can also create opportunity for the companies that are more efficient at turning marketing investments into revenue.

This short breakfast seminar is a must for SMEs to capitalise and develop simple proven marketing strategies to create more opportunity to enable choppy waters. Research shows that a downturn creates the opportunity to accelerate growth faster than your competitors. This means it may be the best time to step up your marketing ? at least in quality if not quantity. The marketers that focus on getting the most out of every pound spent, and, demonstrating marketing?s impact on revenue and pipeline will be well positioned to come out of the current climate looking like a star. There will be an opportunity to network during and after the seminar.

No gimmicks, no teasers, the event features two presentations of fast paced, no nonsense, real marketing strategies you can takeaway and implement immediately.

1. 25 Bootstrap Ideas to help your business now! fast paced seminar that will help you learn: how to increase sales and provide marketing solutions using creativity rather than cash.
? Why it?s good business sense to give things away
? How to sell in silence
? How and why to network
? Why you should build a sandcastle
? Making Google work for you, and much, much more??

2. Everything you need to know about marketing. An informative, fun, crash course A-Z journey through the changing world of marketing and advertising, and what it can mean to your business. Discover how Google ranks web sites, why everyone should have a brand culture, twittering, SEO, W3C, aliens, and penguins. Business Link funding. The 7 commandments. Why a logo isn?t a brand. And, why you can boil a frog!

Berry Burgess is Managing Director of Armadillo Creative and has over 30 years award winning creative experience in all forms of advertising and design from television to websites. Anne Woodcock, Client Services Director, has spent 17 years with Yell.com in the highly competitive world of sales and marketing.

Admission is free, however places are limited. To reserve your place you must register and book online at: http://www.armadillocreative.com/breakfastevent

This was posted in Bdaily's Members' News section by Ruth Mitchell .